PULSE LAB DIARIES

#Kaki5JKT: Mapping the Street Food Scene in Jakarta

Mellyana Frederika and Daniel Oscar Baskoro
Mar 14, 2016

Following on from the #HackJak Hackathon 2015, Pulse Lab Jakarta recently handed over the methodology for and initial results of a real-time sensing campaign to the Jakarta Provincial Government. More information on the campaign and the next steps below.

The opportunity

In serving the ever-evolving needs of a city as complex as Jakarta, real-time sensing is an approach with great potential for policymakers. Across the city, both the Government and communities have created infrastructure to meet residents’ needs, such as traffic flow measures, as well as energy, water and sanitation facilities. As infrastructure degrades local residents are the first to know, for example the existence of potholes on roads.

The complexity of cities and the potential for real-time sensing brought about by the advent of the social web and the 'internet of things' necessitates a new era of collaboration between governments and citizens. Communities are leading this paradigm, but progressive governments are starting to catch up and to use the data and tools on offer to better serve their constituents.

With this in mind Pulse Lab Jakarta teamed up with the Twitterati, Jakarta Smart City and Twitter Indonesia to collect data on street food outlets for the benefit of residents and the Jakarta Provincial Government.

#Kaki5JKT

Aligned with the tourism theme of the #HackJak Hackathon 2015 hosted by the Jakarta Provincial Government and SEATTI, the pilot project focused on mapping Jakarta’s vibrant street food scene and, thus, the #Kaki5JKT campaign was born.

Street food has been part of the life of Jakarta for aeons. Some vendors and stalls have even shaped organic food clusters around the city. But the lively nature of the street food scene poses challenges to conventional data collection.

Based on the fact that Indonesia has been called the social media capital of the world and that residents of Jakarta have been found to tweet more than any other city on Earth, the campaign used Twitter as the medium for data collection.

#Kaki5JKT gathered information on the business names of the street vendors, their geo-location, the quality of the food, and even pictures of the food stall. The crowdsourced data and by extension the street food community will be visualised on the Jakarta Smart City Platform. The data will form the basis of apps for tourists and foodies.

Next steps

This was Jakarta Smart City’s first foray into social media-based crowdsourcing. Due to its success #Kaki5JKT has been handed over to the Jakarta Provincial Government. Through the Department of Cooperatives, SMEs and Trade (KUMKMP) and Jakarta Smart City, #Kaki5JKT is transforming into a street food rating initiative in collaboration with Indorelawan, Zomato, Porter and GO-FOOD.

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Pulse Lab Jakarta is grateful for the generous support from the Department of Foreign Affairs and Trade of the Government of Australia.

Sustainable Development Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable.

Top image: Kaki5JKT graphic [Lody Andrian/UN Global Pulse, 2016]

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