Projects

Analyzing Attitudes Towards Biofuels with Social Media

PARTNERS: The David and Lucile Packard Foundation

PROGRAMME AREA: Real-time Evaluation 

LAB: Pulse Lab New York

DOWNLOAD SUMMARY: UN Global Pulse, 'Analyzing Attitudes Towards Biofuels with Social Media,' Project Series, no. 23, 2016 [PDF]

SUMMARY:

This project analysed how public perceptions of and attitudes towards biofuels in the UK and Germany evolved other a period of three years, from 2013 to 2015. The project analysed around 350,000 public tweets from the UK and 35,000 tweets from Germany about biofuels to understand whether any changes occurred in the balance between statements for and against the use of biofuels.

The analysis also tried to identify if the stated reasons of being against biofuels changed with the emergence of advanced biofuels. Findings revealed no existing trend towards more positive or more negative tweets about biofuels over the three-year period. However, tweets from the UK revealed an increased focus on environmental and climate change related opposition, with less focus on a debate of “food” versus “fuels.”